Web Site Development Philosophy

Investigating Your Needs

First comes the initial consultation for your site development. When we meet, my main goal is to understand your business and how a web site can benefit you, your customers and your organization right now. Whether it be an e-commerce site, customer service, an information site or a combination, development of your site is custom tailored to provide a powerful solution. The question I always keep in my mind is: "How can your business profit from using the Internet?"

Brainstorming the Site Model

Taking the knowledge of your business and your vision for a site allows me to complete the site plan and layout a rudimentary site architecture for your web site. Once I have a firm understanding of what you need, what your web users need, and the scope of the site, I draft a flowchart of the site components and brainstorm on ideas for graphical design. This is compiled in a proposal for your review and approval. Up to this point I will spend time meeting with you, brainstorming ideas, and making recommendations absolutely free. I believe by providing this service up front without charge demonstrates my seriousness and ability to perform the services I propose.

Programming the Digital Bits

Once the proposal is approved the design phase begins. I begin with some design concepts which we may have agreed upon and begin to layout a graphical look for the site. With this stencil, actual site pages are developed and coded, graphics designed in place, and content inserted. Once a beta version of the site is completed, you review the site and are free to request changes. These changes are incorporated into the site and the site then undergoes rigorous testing in various browsers to ensure backward compatibility and functionality. When your site passes all tests for proper function it is ready to go live.

Going Live!

Placing the site on the live server takes only moments, but the victory you feel will be tremendous. Now you are worldwide with a new site which shows the true power of your company! But wait! It is not time for celebrating yet. While you are able to generate some traffic by word of mouth, it would be prudent to claim your victory through many channels.

The Regular Checkup

Much needs to be done to promote your site to achieve the world wide or even regional response you desire. Search engine submissions are included in your site development, but that alone does not guarantee the site's success. Promotion must take many forms and can easily be incorporated into your regular print advertising. On-line advertising can take many forms including banner advertising, soliciting links from complimentary sites, submitting to newsgroups, and utilizing mailing lists by providing newsletters to your customer base.

For the Future

The race is done. FOGdesigns.com is committed to providing you the best quality site and provide support in drawing traffic to your site. To keep your customers coming and interested, site updates are necessary to help generate a "buzz" on the web that your site is worth stopping in and an ideal place to purchase goods. Congratulations!

To register for a free consultation please fill out our request form.

FOGdesigns.com is independently operated by Frank O. Gundermann since its conception in 1997. (see personal portfolio).