Web Development Profile
NetForex

The Challenge

Provide a professional site to promote the benefits of the NetForex Internet enhanced Day Trading software. The site needed to appeal to the sophisticated investor while outlining the benefits of the package in an understandable manner for new investors.

The Proposal

Promoting the software to professional investors requires and corporate design and strong corporate color. The logo needed to reflect the upward mobility of the company and the clients and the stability of the company.

By providing functionality of the software through downloadable demos, the site needed to attract and persuade users to download the demo to try trading with a "dummy" account.

The Development

A strict time line was maintained to provide this site for the client prior to a scheduled display of their services. A corporate design and feel of the site was essential to draw the professional and sophisticated investors who make up the market for the software.

A simple interface with standard left navigation provides quick navigation through the sites pages, and allows an "at-a-glance" view of the benefits of the trading software.

A clean intuitive architecture provides direction to the software demo and provide a quick explanation to the functionality and advantages of day trading on the Internet.

As all sales of the software require personal service and setup, e-commerce functionality was not required, but may be a consideration for a future upgrade.

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